Here’s a shot of the ad that we’re running to promote the Midsummer’s Day Festival in Lindsborg. Doing publicity for an event like this is quite interesting. Besides writing and distributing press releases, I’ve had the opportunity to speak on the radio, and have learned about such things as column inches as they relate to print ads. You can click on the image to view a high-quality PDF version.
A special thanks to Kathy and Kelly at the Lindsborg News-Record for their help in putting this ad together.
This is the press release that was released to local and regional media. Feel free to spread the word!
LINDSBORG, KS - Midsummer’s Day, a traditional Swedish festival celebrated worldwide, returns to Lindsborg: Little Sweden USA, the weekend of June 18th. This festival, held to celebrate the beginning of summer, is one of the most popular of all Swedish celebrations, and Lindsborg is proud to host this fun-filled family oriented Swedish-American festival. Now in its 34th year, Lindsborg’s 2005 Midsummer’s Day promises to be a fun-filled day for everyone in the family!
On Saturday numerous local Midsummer activities will be held throughout the Lindsborg village - in Swensson Park during the day, in the Bethany College student union for a smörgåsbord, and at the Old Mill Heritage Square historical complex for evening Swedish folkdancing and maypole (majstång) raising.
The Saturday festival events will begin with traditional Midsummers activities and events in Swensson Park on North Main Street, with gates open from 8:30 a.m. to 4:30 p.m.
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