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May 23, 2007

Midsummer's Day 2007 Second Press Release

Celebrate Lindsborg's "Midsummer's Day Festival"
Midsommardag '07

Press Release

CONTACT:
Mike Rodriquez
(785) 227-2928
msd07@littleswedenusa.com
http://www.littleswedenusa.com/midsummers/

This press release is available in Word (.doc) format, as a PDF, and as a plain text file.

May 23rd, 2007 For Immediate Release
"Midsummer Festival to be held on Saturday, June 16th."

LINDSBORG, KS -Mark your calendars for the 3rd weekend in June, as Midsummer's Day, a traditional Swedish festival celebrated worldwide, returns to Lindsborg: Little Sweden USA, the weekend of June 16th. This festival, held to celebrate the beginning of summer, is one of the most popular of all Swedish celebrations, and Lindsborg is proud to host this fun-filled family oriented Swedish-American festival. Now in its 36th year, Lindsborg's 2007 Midsummer's Day promises to be a fun-filled day for everyone in the family! This year's Midsummer's will honor the 15th anniversary of the establishment of sister city ties between Munkfors, Sweden and Lindsborg.

This year, very special guests will be performing at Midsummer's. From Sweden, we welcome the Tiny Toads, a musical group with ties to Lindsborg. In addition, honorary Lindsborg citizen Alf Brorson, an award winning international author, will speak. Of course, the high school group Lindsborg Swedish Folk Dancers and the adult Lindsborg Folkdanslag dancers will also be performing the weekend of Midsummer's.

While the dancing is large part of what makes Midsummer's enjoyable for the whole family, there's much more happening at Lindsborg's Midsummer's Day Festival. There will be a vending area featuring a wide variety of arts & crafts, and in addition, a number of food vendors will provide food and drink for visitors.

There will be other entertainment throughout the day, including a full slate of children's activities, including crafts, games, stories, and more. There will also be a preview of Lindsborg's premiere outdoor theatre, Broadway RFD, that will be performing Damn Yankees this summer. Throughout the day, many Lindsborg residents will be dressed in traditional Swedish costumes, adding to the atmosphere of Midsummer's Day.

From 4 to 7pm visitors are invited to downtown Lindsborg where they will find entertainment, fine dining and shopping.

The Midsummer's Day celebration continues in the evening, moving from Swensson Park to the Old Mill Heritage Complex. There, visitors will experience the music of the Tiny Toads, followed by the traditional raising of the maypole, concluding with traditional Swedish dances.

*New* Downtown Lindsborg Merchants are hosting their Midsummer's Madness event the day of Midsummer's. On Saturday, June 16th, Midsummer's attendees are encouraged to take the short walk from the park to downtown where they can both experience more of what Lindsborg has to offer as well as enter into a drawing for a fine piece of artwork made by a local artist.

Attendees will receive a coupon that needs to be marked by 3 participating merchants and then deposited at Axels, downtown Lindsborg. The lucky winner of the drawing will receive a fine piece of Swedish Folk Art, a Valkommen sign painted in Kurbit design by Carla J Wilson (www.flipartlindsborg.com).

Carla's art may be purchased at Axels, the Swedish Country Inn and the Old Grind, all in downtown Lindsborg, or from her website. An image of the piece being awarded as the prize this year is available: http://www.littleswedenusa.com/midsummers/images/msd07-mm.jpg

*New* Children's activities have been enhanced and expanded this year. The young ones will be sure to enjoy games such as the Lutefisk toss and Swede Ball. There will also be miniature Maypole decorating, face painting, and lots more; be sure to see the expanded children's schedule elsewhere in this press release. This year truly promises fun for the whole family!

Admission for the day's events (not including the Smörgåsbord) is $5 adult, $3 children ages 4 to 10, and youth under age 4 will be admitted free. This price includes the evening's entertainment at the Old Mill.

Full details, including vendor list, full schedule and more is available below the fold.

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